B2B Marketers how to use Intent Data

Intent Data Use by B2B Marketers: Research and Charts

Intent Data Use by B2B Marketers What is intent data? Data at the account level that signifies interest in a certain business category or set of goods and services is known as intent data. (B2B Marketers) Intent data is based on how people consume material on the internet (often referred to as “3rd-party intent”) or […]

What Influences B2B Buying Behavior

What Influences B2B Buying Behavior B2B (business-to-business) buying behavior refers to the decision-making process that companies go through when purchasing products or services from other companies. This process can involve multiple decision makers and stakeholders, and can be influenced by factors such as company size, industry, budget, and specific needs. B2B buying decisions often involve […]

The Power of Content Syndication via Email

Maximizing Your Reach: The Power of Content Syndication via Email

Content syndication is a powerful strategy for businesses and marketers looking to distribute their content to a wider audience. It involves republishing your content on multiple platforms and reaching new audiences who may not have found your content otherwise. In recent years, email has emerged as a popular channel for content syndication, and for good reason. […]

B2B Marketing 5 Key Trends in 2023

"5 Key Trends in B2B Marketing: How Agencies Can Help Businesses Stay Ahead"​

As the business world continues to evolve, the role of B2B marketing agencies has become increasingly important. These agencies help businesses of all sizes to develop effective marketing strategies that target other businesses, ultimately leading to increased sales and revenue. In this blog post, we’ll take a closer look at some of the latest trends […]

Boosting Your Lead Conversion Rates

Boosting Your Lead Conversion Rates: Overcoming Common Challenges

Boosting Your Lead Conversion Rates: Overcoming Common Challenges   Lead conversion is the process of turning potential customers or leads into actual paying customers. This is a critical process for any business looking to increase its revenue and expand its customer base. However, despite the efforts put in place by businesses to convert leads, there […]